HOK has unveiled the interior design for the Jacksonville Jaguars’ stadium, transforming the venue into a flexible, year-round destination. The design creates a radiant, coastal-inspired ambiance, perfect for game day luxury. A 360-degree concourse, four times wider than before, will be lined with destination bars, food markets, and grab-and-go concessions, reducing wait times and keeping fans close to the action.
The stadium’s interior celebrates Jacksonville’s natural and cultural landmarks, weaving the city’s identity into every detail. Rippled, reflective ceilings recall the St. Johns River and Atlantic coastline, while lighting sconces nod to the city’s historic streetlamps. Rounded design elements reference the rivets of nearby bridges and legacy shipyards.
The design features a palette of teal, dark blues, gold, bronze, and warm wood finishes, reinforcing the team’s brand. Coastal-inspired patterns mimic the sea life found along Florida’s shores. Premium clubs, suites, and terraces offer curated fan experiences with bespoke materials, bold lighting, and luxurious furnishings.
“By blending world-class amenities with a design rooted in Jacksonville’s culture, HOK’s interiors create a stadium that is more than a home for the Jaguars—it’s a civic destination that will inspire community pride and connection for generations to come,” said Daniel Herriott, Director of Design, Interiors at HOK.
The stadium’s flexible design can host various events, including NFL games, concerts, and soccer matches. The seating bowl holds 63,000 fans and can expand to 71,500 for marquee games.
Image Courtesy: HOK
