Proptech startup Reloy, backed by HDFC Capital, has reported a 60% growth in revenue to Rs 28.5 crore in the previous fiscal year, driven by high demand for housing properties. The company’s core referral sales business grew 50%, with Reloy working with almost all leading real estate developers across major states.
Reloy’s platform streamlines the post-purchase journey of homeowners, rewarding them with benefits across ancillary requirements like home interiors and home finance. The company helps homeowners with document management, construction tracking, and payments, while creating a marketplace for connected needs.
“We managed to grow 50% in our core referral sales business,” said Akhil Saraf, Founder and CEO of Reloy. “We have cracked the code on referral sales and replicating this across all clients.”
Reloy has raised Rs 13 crore from investors, including HDFC Capital, which owns around 10% stake in the startup. The proptech market is expected to grow multifold to around USD 600 billion by 2047, driven by increasing use of technology in the real estate sector.
