Molteni&C Expands Presence in India with Mumbai Flagship Store
Italian luxury furniture brand Molteni&C has strengthened its presence in India with the launch of its newest flagship store in Mumbai, marking a significant milestone in the brand’s expansion within the country’s rapidly growing contemporary design and luxury interiors market.
Located in one of Mumbai’s premier luxury districts, the new flagship showroom reflects the increasing demand for high-end international design brands among Indian architects, interior designers and affluent homeowners.
The store has been launched in partnership with Vivono Designs, a firm known for introducing globally recognised design houses to the Indian market while promoting Italian craftsmanship and contemporary living concepts.
Industry observers note that India’s luxury design and hospitality sectors are increasingly attracting global brands seeking to tap into a growing base of high-net-worth clients and premium real estate developments.
Partnership with Vivono Designs Strengthens Luxury Interior Market
As the official operating partner for Molteni&C in India, Vivono Designs brings deep local expertise and international brand management capabilities to the collaboration. The company has built a strong reputation for working with leading architects and design studios across India on large-scale residential and commercial projects.
Vivono’s role extends beyond showroom operations to include design coordination, procurement, logistics and precision installation. This integrated approach ensures that the craftsmanship and innovation associated with Molteni&C are consistently delivered across projects.
Over the years, Vivono Designs has played a key role in expanding the presence of premium Italian furniture brands in India, contributing to the rapid growth of the country’s luxury interiors segment.
Flagship Store Showcases Iconic Contemporary Design
The new Molteni&C flagship store has been conceptualised as a curated design experience celebrating architectural excellence and contemporary interiors.
The space features work from globally renowned architects and designers including Vincent Van Duysen, Herzog & de Meuron, Foster + Partners and Jean Nouvel.
Designed to evoke the feeling of a welcoming home, the store seamlessly blends indoor and outdoor living concepts, reflecting Molteni&C’s philosophy of refined and comfortable living.
Visitors entering the store are greeted by the brand’s Outdoor Collection, including the Palinfrasca sofa, Phoenix armchairs and Regent coffee tables designed by Van Duysen. The design journey continues through curated living and dining areas showcasing modular sofas, sculptural tables and contemporary armchairs.
Each space within the showroom has been carefully arranged to highlight the interplay between architecture, furniture design and lifestyle aesthetics.
Luxury Furniture Collections Highlight Italian Craftsmanship
The flagship store also features Molteni&C’s celebrated living, dining and bedroom collections, showcasing the brand’s focus on technical precision and design innovation.
Among the standout elements are the Hector modular bookcase, the Gregor L-shaped sofa and the iconic D.154.2 armchair originally designed by Gio Ponti.
A dedicated kitchen space highlights the sculptural Intersection island crafted in natural stone, while sliding architectural elements such as the Sincro doors demonstrate the brand’s engineering expertise.
The showroom also introduces visitors to Molteni&C’s Night Collection, featuring the Theo bed designed by George Yabu and Glenn Pushelberg, along with the Gliss Master walk-in wardrobe system designed by Van Duysen.
These spaces are intended to create an immersive design journey where visitors experience the brand’s philosophy of quality living and sophisticated lifestyle design.
Growing Demand for Luxury Interior Design in India
The opening of the Molteni&C flagship store reflects the rising demand for premium interior design solutions in India’s luxury residential and hospitality markets.
As urban wealth increases and design awareness grows, international brands are increasingly investing in experiential showrooms to engage architects, developers and private clients.
With Mumbai emerging as a key hub for luxury real estate and hospitality development, Molteni&C’s new flagship store positions the brand at the centre of India’s evolving design landscape.
Experts believe that such collaborations between global design houses and local partners will continue to shape the future of luxury interiors in India, bridging international craftsmanship with local market expertise.
