Meridian Furniture is debuting an 80-SKU lighting collection to complement its whole-home offering. The new range will launch at the upcoming Las Vegas Market as part of the companyโs strategy to become a leading whole-home supplier. Described by company officials as a fast-growing brand with a distinctly European contemporary aesthetic and an emphasis on high-style, affordably priced designs, Meridian is introducing lamps that use natural materials including marble, acacia and mango woods, as well as woven rattan.
All designs showcase a handcrafted, artisanal aesthetic and are available in multiple colorways to suit customer needs. The collection encompasses tabletop and accent styles, as well as floor lamps. Suggested retails range from $150 to $250, with a sculptural 59-inch natural rattan floor lamp priced at $600. The range is intended to provide a designer look without the designer pricing.
Mindy Marx, senior merchant and product development leader, described the collectionโs design inspiration as โartisan soul with refined organic textures and a mid-century to contemporary style story. Stylistically speaking, the lamps work beautifully with all the products in Meridianโs other categories.โ Marx noted the intent was to bring personality back to a category she said has relied heavily on mainstream options. โThat uniqueness is not an easy thing to find these days because so many vendors in the lighting category have been playing it safe with mainstream, me-too looks,โ she added. โWeโve designed this collection to bring personality back to the category.โ
Among the introductions is Pietra, a table lamp crafted of genuine travertine with a textured, natural, off-white linen shade. It is also available in gray marble with black shade, green marble with natural linen shade and white marble with jute shade. Vellum features clean sculptural lines in white marble paired with an off-white linen fabric shade, and is also offered in black marble with a black linen shade, and green marble with natural linen shade.
Arcadia offers architectural flair crafted in travertine with a choice of either a brushed gold iron shade or matte black for warmth and contrast. The Lumaire accent lamp, available in either 12 or 16-inch heights, is an obelisk shape covered in stretch fabric offered in either cream or taupe. The Harvest Rattan Floor Lamp is a sculptural piece available in both natural and brown.
Whole-Home Strategy and Logistics
Meridian officials noted that the company is maintaining its dedication to keeping products in stock and ready for fast delivery. โQuick turnaround is key for both retailers and designers today, and they will appreciate the fact that they can ship the lamps with our furniture,โ said Michael Rosilio, president of Meridian. โOur move into whole home makes it easy to order everything they need for a space from one, responsive source who understands their needs.โ Additionally, the company is drawing on its roots as an ecommerce specialist to package the products to ISTA-6 drop ship standards. โWe package our lamps to ISTA-6 drop ship standards,โ Marx said. โThis is important because it certifies whether product packaging can survive the harsh single-parcel delivery environment without being repackaged or needing extra boxing. This means our dealers donโt even have to open the box when it arrives, much less repack the lamp to ship to their customer. We know thatโs long been a struggle for many retailers who want to sell online in addition to their brick-and-mortar stores, especially on the dรฉcor and accessories side.โ
Meridian Furniture supplies a growing roster of leading retailers and designers with upholstered furniture designs and case goods for nearly every room in the home. With the addition of lighting, the company is broadening its ability to outfit entire interiors from a single source. The 80-SKU debut signals Meridianโs continued expansion into categories that support whole-home specification while maintaining its focus on accessible price points, natural materials and ready-to-ship inventory.
Image Courtesy: Furniture Today
