KULx Studio, a multidisciplinary design and technology firm, has delivered a pioneering immersive architectural visualization platform for Rustomjee’s flagship residential project. This cutting-edge tool allows potential homeowners to explore and interact with their future homes in a fully immersive, real-time 3D environment.
The platform offers photo-realistic detail and interactivity similar to gaming environments, enabling users to freely navigate the space, switch between lighting conditions, and choose from three distinct interior palettes. “Today’s homebuyer expects more than just brochures and floorplans. They want to see, feel, and even play with their space before they commit,” said Kush Bhayani, Founder and Creative Director of KULx Studio.
The immersive experience enhances decision-making for customers and builds trust and clarity, positioning Rustomjee as a forward-thinking developer. KULx Studio’s bespoke approach combines creativity with precision, storytelling with technological innovation, and delivers distinctive, immersive, and human-centered solutions.
Image Courtesy:ย RealtyPlus
