For four consecutive years, ICA Italian Wood Finishes has been actively involved in the Elle Deco International Design Awards (EDIDA) – India Edition, aiming to acknowledge and promote outstanding design talent. With a steadfast adherence to the core philosophy of “design first” and a guiding principle of “Good Taste Shows,” ICA Italian Wood Finishes extends its influence beyond the domain of wood finishes. The company exhibits a profound dedication to design, showcasing a comprehensive grasp of the language spoken by designers and an unwavering commitment to fostering creativity.
Manish Airee, President at ICA Pidilite, conveyed heartfelt congratulations to all the EDIDA winners. He mentioned, “At ICA, we take immense pride in our association with EDIDA. The partnership between Elle Décor and ICA stands as a strong testament to their shared commitment to pushing the boundaries of exceptional design and creating a space where innovation and creativity thrive.”
The integration between ICA – Italian Wood Finishes and EDIDA – 2023 was highlighted by their curated set-up. The exhibit featured furniture pieces crafted by industry-leading architects and interior designers, coated with ICA finishes. This served as a subtle yet powerful representation of the brand’s ethos, encapsulated by the tagline “Good Taste Shows.”
This ongoing collaboration mirrors the inherent synergy between EDIDA, as the ultimate showcase for the future of design, and ICA’s commitment to thrust design to the forefront. ICA’s meticulously crafted finishes add a touch of glamour to aesthetics, harmonizing seamlessly with the overarching ethos of EDIDA, turning the partnership into a seamless celebration of design excellence.
Being a “design first” company means more than just producing top-notch products; it involves understanding the profound importance of creativity and acknowledging that design serves as the vehicle through which innovation flourishes. In the role of title sponsor at this prestigious event, dedicated to acknowledging and celebrating the pinnacle of design excellence, ICA cements its commitment to champion outstanding creative talent.
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