India’s bathware brand Gravity Bath Pvt. Ltd. launched its first company-owned stores in New Delhi and Mumbai recently. The stores offer a comprehensive bathware experience, showcasing a wide product portfolio, including premium faucets, showers, sanitaryware, and accessories.
The stores feature mock-up bathrooms and live experience zones, allowing customers to interact with products in real-life settings. These include a Youth Bathroom, Hotel Bathroom, Premium Home Bathroom, Kids Bathroom, Senior Bathroom, and Live Shower Area.
According to Anoop Garg, Founder and Director, “Our stores are made to solve problems. We offer smart, stylish, and affordable products for people of all ages and lifestyles. At the same time, we are also educating buyers to make informed decisions.”
Gravity Bath aims to become a โน1000 crore brand by 2028 and plans to expand its retail presence through company-owned stores and franchise models. The brand is also investing in its digital presence and has launched a premium Italian brand, DIโLUSSO, catering to the luxury bathware segment.
