Indian home and gifting brand Ellementry has unveiled Forever Blooms, a handcrafted kitchenware and serveware collection inspired by the Sadabahar flower (Madagascar Periwinkle), known for its year-round resilience and beauty.
Designed as a tribute to nature’s enduring charm, the range features hand-painted pieces in soft sky-blue hues, crafted from lightweight mango wood and finished with food-safe enamel. The collection includes bowls, platters, storage jars, cloches, and cutlery holders, blending everyday functionality with artisanal detailing.
“This collection isn’t just about serveware. It’s about preserving the small, beautiful rituals that make up a life,” said Ayush Baid, Founder of Ellementry.
Founded in 2018 as the retail arm of Dileep Industries, Ellementry works with over 3,000 artisans across India, offering more than 2,500 handcrafted products spanning kitchenware, tableware, furniture, and lighting.
Forever Blooms is now available at Ellementry’s 16 brand stores, and via marketplaces including Amazon, Tata Cliq, Nykaa, and Pepperfry.
