DRA Homes Launches AI Sales Assistant at CREDAI Fairpro
Chennai’s real estate sector witnessed a major step toward digital transformation as DRA Homes unveiled the city’s first multi-lingual Virtual Sales AI Assistant at the recently concluded CREDAI Chennai Fairpro.
The launch signals a growing shift toward technology-driven customer engagement in property sales, as developers increasingly adopt artificial intelligence tools to enhance the homebuying experience. With this innovation, DRA Homes aims to streamline how prospective buyers explore projects, gather information and interact with real estate brands.
The AI-powered assistant was showcased to visitors during the exhibition, drawing strong interest from potential buyers who engaged with the tool to explore project details and property configurations in real time.
AI Tool Simplifies Property Discovery for Homebuyers
Designed as a digital sales interface, the Virtual Sales AI Assistant enables potential buyers to instantly access detailed information about residential projects, including pricing, unit configurations, amenities and project specifications.
The platform also allows users to schedule site visits directly, making the property exploration process faster and more convenient. By offering quick access to structured information, the AI tool reduces the need for multiple sales interactions while ensuring buyers receive accurate and consistent details.
Visitors at the exhibition responded positively to the feature, citing its speed, transparency and ease of use as key advantages when evaluating property options.
Commenting on the launch, Ranjeeth Rathod said innovation is becoming essential in the real estate sector.
“Innovation in real estate is no longer optional—it is imperative. The launch of Chennai’s first multi-lingual Virtual Sales AI Assistant reflects our commitment to building a future-ready organisation that leverages technology to enhance customer experience and operational efficiency,” Rathod said.
He added that artificial intelligence will increasingly shape how homes are marketed, explored and purchased.
Expansion Planned Across Malls and Airports
Following its debut at the Fairpro exhibition, the company plans to deploy the Virtual Sales AI Assistant across high-footfall locations such as shopping malls and airports in Chennai. The move aims to expand the reach of property discovery and enable potential buyers to interact with project information outside traditional sales offices.
According to Manoj Vasudevan, today’s homebuyers expect faster responses and greater transparency throughout the buying journey.
“With this AI-powered assistant, we can provide instant and accurate information while significantly improving the customer experience. Our goal is to combine human expertise with intelligent automation so our teams can focus on deeper advisory support,” Vasudevan said.
Technology Reshaping Chennai’s Real Estate Market
As digital adoption accelerates across industries, the introduction of AI-driven sales tools reflects the broader rise of proptech in India’s property sector. Developers are increasingly exploring technologies such as AI, virtual tours and automated customer engagement platforms to attract modern buyers.
Industry observers say initiatives like DRA Homes’ AI assistant could redefine how developers interact with customers, making property search more accessible, data-driven and efficient.
With the rollout of this technology, Chennai’s real estate ecosystem is taking a step toward a more responsive and digitally enabled homebuying experience.
