Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, has opened its Birla Opus Paint Studio in Hyderabad. This marks the brand’s sixth experience store, following successful launches in Gurugram, Lucknow, Mumbai, Navi Mumbai, and Bengaluru.
The Hyderabad studio is designed to provide an immersive and personalized painting experience, integrating cutting-edge technology with expert consultations. Customers can explore over 170 products, including wallcoverings, designer finishes, and specialty coating options. The store also offers specialized services, such as expert consultations on color selection and innovative application techniques.
Rakshit Hargave, CEO of Birla Opus Paints, said, “Our new Paint Studio in Hyderabad is not just a retail space, itโs an experience center for your painting needs. From cutting-edge technology to locally inspired shade palettes, we are creating a space where customers and professionals alike can explore, experiment, and express.”
The Paint Studio caters to local tastes and heritage, offering exclusive shades and curated dรฉcor packages reflecting the city’s vibrant spirit. Birla Opus Paints plans to expand its retail footprint across India, with additional experience centers to be opened in several cities.
