Hyderabad’s real estate and hospitality landscape welcomes a new icon with Asembli, a 40,000 sq. ft. architectural landmark that fuses design, culture, and experience into one transformative venue. Positioned at the crossroads of art, architecture, and urban leisure, Asembli establishes a new asset class in experiential real estate, setting benchmarks for immersive, sensory-driven design in India.
Conceptualized and developed as a multi-sensory celebration space, Asembli represents a new frontier in urban placemaking — where spatial design is not just functional but emotive. Designed by Anirudh Osuri of Design Epicenter, the structure integrates sacred geometry, dynamic lighting systems, and acoustic precision from Danley Sound Labs to create an adaptable environment suited for large-scale events, weddings, and cultural gatherings. Its three-tier air purification system and sustainable material palette further reinforce its focus on health, wellness, and future-ready design.
From a real estate development standpoint, Asembli adds immense cultural and commercial value to Hyderabad’s evolving premium lifestyle corridor. By merging hospitality, entertainment, and design innovation, it demonstrates how experiential architecture can redefine the economic potential of event-driven urban infrastructure.
At its heart, Asembli reimagines hospitality as an ecosystem. Anchored on five verticals — Music, Culture, Entertainment, Travel, and F&B — the space is curated for adaptability and longevity. Its signature dining experience, helmed by Chef Varun Inamdar, infuses regional authenticity with global technique, while an internationally curated bar program completes the sensory narrative.
“Asembli is not just a venue; it’s an architectural statement about connection and experience,” said Nagineni Srikanth Rao, Founder, Asembli. “We envisioned a space where design elevates emotion — a destination that transforms gatherings into timeless memories.”
Set to open on October 31, 2025, Asembli signals Hyderabad’s shift toward experience-led architecture and investment-grade cultural infrastructure — a development where design, community, and commerce converge to shape the city’s next chapter in modern urban living.
