Tushar Verma, Executive Vice President at REHAU India, shares insights into the company’s innovative approach to edge banding with RAUKANTEX in an interview with Tejaswini Paranjape. He also highlights REHAU’s unwavering commitment to sustainability, and how it is shaping future-ready interiors through customization, local adaptation, and strong partner collaboration.
1. What was the idea behind RAUKANTEX?
RAUKANTEX by REHAU redefines the role of edge bands in modern furniture—offering a seamless, durable, and design-perfect solution that matches decorative surfaces in color, texture, and gloss. With RAUKANTEX pro and its laser-edged invisible joint technology, REHAU meets the growing demand for clean, monolithic finishes in luxury interiors. Engineered for aesthetics, performance, and sustainability, RAUKANTEX embodies REHAU’s commitment to creating smart, future-ready design solutions—where even the edge elevates the whole.
2. How does REHAU ensure sustainability and durability in its construction and furniture products without compromising on design?
Sustainability is not an afterthought—it’s engineered into every product we create. Our solutions like RAUKANTEX, RAUCARP, RAUVISIO, and RAUFLOOR are purposefully developed to meet the needs of today’s environmentally aware consumers without compromising on design, durability, or performance. From longer life cycles that reduce waste to efficient manufacturing that minimizes environmental impact, every REHAU product reflects our commitment to responsible innovation. Whether it’s water-resistant flooring, high-performance surfaces, or perfectly matched edge bands, our portfolio is designed to deliver aesthetic integrity, functional excellence, and sustainable value—seamlessly. Because at REHAU, we believe true progress is measured by how beautifully—and responsibly—we shape the spaces of tomorrow.
3. How do you approach customization requests from architects or developers—especially in large-scale B2B projects?
At REHAU, customization isn’t just a feature—it’s the foundation of how we partner with architects and developers on large-scale B2B projects. Every collaboration begins with a deep understanding of the design vision, functional priorities, and project timelines. From concept to execution, our teams work hand-in-hand with stakeholders—offering flexibility in finishes, dimensions, and technical specifications to ensure seamless integration into the built environment. Whether it’s aligning with brand aesthetics or addressing on-ground challenges, we deliver solutions that are tailored, scalable, and performance-driven. Backed by a strong supply chain, local technical support, and a solution-first mindset, REHAU transforms complex requirements into efficient, high-quality outcomes—built for the demands of modern architecture.
4. What are some key challenges REHAU faces in the Indian market, and how are you adapting your solutions to meet local demands?
The Indian interior and building materials landscape is dynamic and demanding—characterized by rising input costs, supply chain fluctuations, and a market still maturing in its understanding of sustainable materials. There’s growing demand for customized, high-performance solutions, yet green products are often perceived as premium, slowing their adoption. We respond to these challenges with a strategic blend of localization and innovation. Our robust sourcing ecosystem, efficient inventory management, and proactive client education ensure that sustainable materials are not only accessible but also understood as long-term value drivers. Another critical barrier is the skilled application of advanced materials and the increasing call for project-specific customization. REHAU bridges this gap with on-ground technical support, regionalized manufacturing, and continuous training for partners and installers. Our local teams work closely with architects and developers to co-create solutions that are practical, regulation-compliant, and design-forward. By staying agile and deeply engaged, REHAU delivers solutions that meet the real-world complexities of India’s design ecosystem—without compromising on quality, efficiency, or vision.
5. Can you share how REHAU supports its channel partners and fabricators to stay aligned with new technologies and product innovations?
We believe the true success of our innovations is realized through those who bring them to life—our channel partners, fabricators, and specifiers. Their craftsmanship and commitment are at the heart of every REHAU installation. We foster deep engagement through monthly architect meets, collaborative showcases, and immersive experiences—like our recent event in Pune (May 2025), where we hosted a fashion show featuring creations made with RAUCORD, celebrating material versatility and design expression. Our partner ecosystem is supported by loyalty programs, dedicated relationship managers, and end-to-end marketing support. Whether launching a new product or enhancing an existing one, we ensure every partner is equipped with the tools, knowledge, and confidence to deliver with excellence. This continuous collaboration not only drives better outcomes on-site but also nurtures long-term trust, brand alignment, and performance across the value chain.
