More than 50 ceramic companies from the Spanish delegation showcased their latest collections and cutting-edge products at Coverings 2024, North America’s premier international tile and stone exhibition and conference. Held at the Georgia World Congress Center in Atlanta, GA from April 22 – 25, 2024, this year’s fair emphasized Spain’s position at the forefront of innovation in the industry.
During the exhibition, Tile of Spain manufacturers presented a captivating array of novelties, featuring new surface materials that embody advancements in technology, the integration of sustainable solutions, and state-of-the-art graphics, with each new offering meticulously designed to meet needs of modern installers, architects, designers, and end-users.
Below is a highlight of key trends from Spain that underscore the macro-diversity of new and emerging ceramics
Human touch
Spanish manufacturers are adopting a new approach to ceramic design by honoring its origins as a hand-made material. Novel collections celebrate the craftsmanship and artisanal appeal of traditional tiles, as subtle variations of Earth-tones, natural textures and softer forms become protagonists.
The biophilic movement has evolved beyond the superficial representation of organic matter, opting for a deeper exploration of the outside world. This thematic shift sees interior details drawing inspiration from the overarching essence of geographical terrains as opposed to the mere imitation of nature. Spanish companies have taken note, curating full-field ceramics and individual tiles with profound visual variance that depict cyclical environmental changes.
BALANCING ACT
Diversity and versatility in architecture and design have never been more celebrated than they are today. The once-taboo practice of mixing colors, metals and materials within a room is now embraced with enthusiasm. As digital augmentation in the ceramic realm continues to advance, the desire to incorporate multiple contrasting elements within a single piece of tile signifies a departure from traditional design norms, encouraging creativity and individuality.
PERFORMANCE ENHANCEMENTS
Achieving equilibrium between aesthetics and ergonomics in design is a delicate task, but the metamorphosis of ceramic slabs and larger formats, particularly from pioneering Spanish brands, is simplifying the process, while maintaining visual integrity. Porcelain tiles have become more than just a surface covering for walls and floors; they are a flexible element that can be applied across countertops, exterior facades, staircases, retail displays, water features and more. The inherent properties of these substantial tiles such as ease of maintenance, durability, resistance to stains, scratches and fire and its ability to withstand extreme changes in weather, enhance the functionality and quality of a space as well as the well-being of its occupants.
RADIANT NEUTRALS
Like any facet of ceramic design, in-vogue colorways emerge and develop based on input from multiple industries. With many institutions offering their own take on leading “it” colors, it’s clear that neutrals continue to reign with a slight spectrum shift towards warm flesh-tones. Ceramic manufacturers follow suit with new lines that utilize a range of nudes, symbolizing a deeper understanding of color psychology and its impact on mood and perception.
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