Signify, the world leader in lighting, has partnered with the Madhya Pradesh Tourism Board to illuminate 61 tourism-led villages across the state under its ‘Har Gaon Roshan’ CSR program. The initiative prioritizes tribal communities and regions near national parks, aiming to enhance safety, visibility, and the overall tourist experience.
Key aspects of the partnership:
– Sustainable outdoor lighting infrastructure: Signify will provide energy-efficient outdoor lighting solutions to remote villages in partnership with NGO Haritika.
– Community empowerment: The project will foster economic opportunities for local communities, enabling them to showcase their culture, artifacts, and products.
– Tourism development: The initiative will unlock new avenues for community-based tourism, economic development, and enhance livelihood activities.
Nikhil Gupta, Head of Marketing, Strategy, Govt Affairs, and CSR, Signify Greater India, said, “By illuminating these villages, we are enhancing the safety and visibility of these areas. This partnership reflects our commitment to using light to positively impact lives in the most underserved regions of India.”
The partnership aims to transform rural tourism in Madhya Pradesh, providing a boost to local economies and communities.
