The Ramco Cements Limited has launched “Hard Worker,” a new brand identity for its Construction Chemicals product portfolio, targeting 10X growth in the division and aiming for ₹2,000 Cr in revenue within 5 years. The brand represents innovation, strength, and trust, reflecting the company’s promise of “Right Products for Right Application.”
The “Hard Worker” range includes 20 specialized products, such as:
– Tile adhesives
– Waterproofing solutions
– Bonding agents
– Repair mortars
These products are manufactured in-house at Ramco’s facilities, ensuring quality, consistency, and control. The manufacturing process is environmentally conscious, focusing on sustainability, safety, and scalability according to a press release.
P.R. Venketrama Raja, Managing Director, The Ramco Cements, said, “Hard Worker is more than a brand — it is a salute to the hardworking spirit of everyone, from construction workers and builders to individual homeowners.” A.V. Dharmakrishnan, CEO, added that the company aims to become a complete “Construction Solution Provider” with the “Hard Worker” range.
The Indian construction chemicals market is projected to reach ₹40,000 crores by 2030, driven by rapid urbanization and infrastructure expansion. Ramco Cements is well-positioned to capitalize on this growth, leveraging its existing cement distribution network and investing in R&D and customer-centric solutions.
