Prince Pipes and Fittings Limited (PPFL), one of India’s largest
integrated piping solutions providers, launched and unveiled its new collection of luxury faucets
and sanitaryware. Inspired by European bathware trends, the new range entails a complete
portfolio of world class faucets. The range goes by the names Aurum, Titanio, Platina, Tiara,
Marquise. Matchless in style and design they have been carefully curated following exhaustive
industry research. Argento, Meta, Kristal and Palladium complete the Prince Bathware line.
Elegant-Indulgent-Stylish – a top-of-line range transforming the bath space
An indulgence in bath interiors, the versatile and aesthetic sanitaryware portfolio includes a
comprehensive and elegant range of products designs for overhead showers, hand showers &,
health faucets, besides sensors for basins and urinals alongside bathroom accessories. The
product portfolio also includes Tankless EWC, One-Piece Wall Mounted Toilets and Tabletop
Basins that come laden with top class features of comfort, anti-germ expertise, easy installation,
and water conservation.
Strong growth potential and differentiation capabilities
As per market estimates the overall market size of the bathware segment is approximately
Rs.15,000 crores with the organized market at ~65% and unorganized market at ~35%. In the
bathware segment, faucets are estimated to be in the range of Rs.9,000 – 10,000 crores and
Sanitaryware in the range of Rs. 6,000 – 7,000 crores.
Harsh Kumar, Senior DGM, Bathware; an expert in the Bathware segment with considerable
experience of over 22 years is driving the new vertical into Bathware under the able guidance of
Ashok Mehra, President Sales & Chief Marketing Officer.
Commenting on the launch, Mr. Parag Chheda, Joint Managing Director, Prince Pipes and
Fittings Limited, said, “Every product in the portfolio of Prince Bathware reflects comfort,
contemporary style, design and unique functionality. The concept of a bathroom has evolved to
becoming a lifestyle solution in recent years with customers seeking to make a statement in
class, technology enhancements, and aesthetics. Making a presence in the ‘front-of-the-wall’
category complements our growth strategy to offer complete bathroom solutions. We will
leverage the brand equity of Prince Pipes and serve the real estate market, where we already
have a robust presence. The future is truly now and with the existing strong industry potential,
economic growth, together with Prince Pipes’ competitive strengths, we are well placed and
excited to mark a strong presence going forward. Our entry into this high growth segment will
also help our channel partners across India to expand their businesses, which is aligned to the
Government’s goal of ‘Atmanirbhar Bharat’ to support our distributor & supplier ecosystem of
MSMEs by enhancing their business prospects.”
With 1500+ distributors and 7 state-of-the -art plants across India, the Prince Pipes brand stands for
Quality, Trust, and Innovation. Prince Pipes is proud of its heritage in the Indian piping industry since
1987 – a legacy of over 40 years.
Over the last few years, Prince Pipes has consistently launched new products in the market. In 2020 the
Company launched Storefit Water Tanks, followed by the introduction of world class plumbing solutions
With German technology as part of it’s new Modern Plumbing vertical in 2022.
Its Jaipur manufacturing facility was awarded a Gold medal in the 8th edition of National Awards
for Manufacturing Competitiveness (NAMC) 2021. The facility is also an Indian Green Building Council
(IGBC) Platinum rated structure. Recently, its Chennai plant was also awarded the IGBC Gold Rated
Green Factory Building certification.
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