Mumbai-based AnaRock Property Consultants Limited has filed its Draft Red Herring Prospectus (DRHP) with capital markets regulator, Securities and Exchange Board of India (SEBI) for its Initial Public Offering (IPO) for Rs 1,000 crore.
The IPO, with a face value of Rs 1, is a fresh issue for up to Rs 550 crore and an offer-for-sale for up to Rs 450 crore by promoters – Peter Properties Limited and Khushi Trust.
Investors selling shares – 360 ONE Special Opportunities Fund โ Series 12, 360 ONE Private Equity Fund โ Series 2, 360 ONE Large Value Fund โ Series 5, 360 ONE Large Value Fund โ Series 13, 360 ONE Special Opportunities Fund โ Series 13, Om Sai Trust, Coralred Consultants and Traders LLP and Anuj A Kejriwal.
The company, in consultation with the book-running lead managers, may consider a Pre-IPO Placement for Rs 110 crore, prior to filing of the Red Herring Prospectus with the RoC. If the pre-IPO placement is completed, the amount raised pursuant will be reduced from the Fresh Issue.
The proceeds from its fresh issuance worth Rs 80 crore will be utilised for investment in AI augmentation and technology for certain business lines of the company; namely transaction advisory, Rs 25 crore for technology solutions through ACP, and Rs 15 crore for Technology Solutions through ACP, Rs 89.5 crore for strengthening existing businesses and adding new specialised services through talent augmentation to deepen client engagement, Rs 148 crore for funding the DSP acquisition, and funding inorganic growth through unidentified acquisitions and strategic initiatives and general corporate purposes.
The Offer is being made through the book-building process, wherein not more than 50% of the net offer is allocated to qualified institutional buyers, and not less than 15% and 35% of the net offer is assigned to non-institutional bidders and retail individual bidders respectively.
Incorporated in 2011, the company is an independent real estate advisory and services firm that combines institutional real estate market expertise, proprietary market knowledge and artificial intelligence-powered insights to deliver comprehensive real estate solutions to a diversified range of clients including real estate developers, corporate occupiers, retail brands, government bodies, financial institutions, private equity funds, sovereign funds and other institutional investors.
Its capabilities span the full real estate lifecycle, enabling it to serve clients and capture opportunities across different stages of the real estate value chain. Its services are broadly categorized under four business segments namely – Transaction Advisory, Leasing and Investment Advisory, Management Services and Technology Solutions.
Through its Transaction Advisory business segment, it provides strategic advisory and sales services for sale of new homes to developers primarily through its exclusive mandate model. Anarock Business Solutions service, which is also a part of Transaction Advisory segment, provides services covering digital marketing, creative, home loans and post-sales support for residential sales.
Its Leasing and Investment Advisory business provides land acquisition and investment banking, strategic advisory and valuation, commercial and retail leasing, and strata sales, hospitality advisory and valuation services.
