Kansai Nerolac Paints Limited has made a bold statement in the world of design and interiors, winning top honors at the prestigious Advertising and Branded Broadcast for You (ABBY) 2025 awards. The company secured 1 Grand Prix, 4 Gold, 2 Silver, and 5 Bronze awards for its groundbreaking “Dukaan It Yourself” initiative, a retail transformation project developed in collaboration with Tribes Communication.
The initiative addressed a critical challenge faced by local vendors – visibility in crowded marketplaces. Kansai Nerolac’s foldable, larger-than-life shade cards enabled vendors to convert makeshift stalls into organized retail shops with eye-catching displays, signage, and ample storage. This not only enhanced vendor identity but also boosted footfalls and improved livelihoods.
Ramakrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited, said, “Dukaan It Yourself is more than a campaign for us at Kansai Nerolac. We look at it as a movement that celebrates and champions entrepreneurship, creativity, and community upliftment… Winning at ABBY 2025 is a testament to our commitment towards innovation and in creating impactful experiences that resonate with people.”
The campaign’s success was reflected in its stellar performance at the ABBY, with wins in multiple categories, including Out-of-Home (OOH), Design, Branded Content and Entertainment, Public Relations, and Design. The initiative also achieved an 89% reduction in emissions compared to conventional MDF-based setups, reinforcing Kansai Nerolac’s commitment to sustainable innovation.
Gour Gupta, Managing Director & Chairman, Tribes Communication, said, “We didnโt set out to win the most awards, we set out to solve a problem for a brand that trusted us… This is a win powered by partnership. Together, weโve proven whatโs possible when passion meets purpose.”
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