New York-based Humanscale, a leading ergonomic product manufacturer, aims to expand its Indian retail presence by partnering with local retailers to establish a presence in 50 multi-branded stores by mid-2026 according to a press release.
Humanscale will focus on Tier 1, 2, and 3 cities, targeting high-net-worth individuals, SMEs, and business owners seeking ergonomic solutions for home offices or personal spaces.
Currently, Humanscale’s Indian distribution partner, S Cube Ergonomics Pvt Ltd, operates exclusive showrooms and ergonomics experience centers in Bengaluru, Hyderabad, and Pune, with presence in 10+ multi-branded stores.
The company, with $12 million in Indian revenues for FY24, counts Visa, LinkedIn, and Microsoft among its high-profile clients.
“In India, we’re targeting 30% of sales from retail by FY27, up from 5% currently,” said Alastair Stubbs, Country Director India, Humanscale.
Sathish Nandagopal, Founder and Director, S Cube, emphasized the importance of local partnerships: “Establishing strong connections enhances our market presence and ensures ergonomic solutions reach the right audience.”
Stubbs added, “There’s a significant gap in the market for ergonomic workstations. Awareness and accessibility are limited. We anticipate strong demand from the retail segment as awareness grows.”
Humanscale’s retail expansion aims to enhance workplace ergonomics, promoting health, well-being, and productivity.
