Marking a strategic evolution in the home and workspace design sector, Bengaluru-based interior brand Homes Under Budget has rebranded as HUB Interior, ushering in a new phase of innovation and expansion. Known for delivering modular interiors to Indian homeowners, the company is now positioning itself as a full-fledged design ecosystem tailored to a broader spectrum of lifestyle needs.
Founder and CEO Ranjith P Raj said the rebrand represents more than a change in identityโit signals the companyโs growing vision. While Homes Under Budget will continue as a sub-brand focused on modular and affordable interiors, HUB Interior will serve as the umbrella brand for new verticals and wider geographical outreach.
These new verticals include Home & Merry, which will offer curated dรฉcor products and lifestyle solutions; Hubsolute, a premium interior service; and The Office, which will cater to commercial and co-working space design. To improve efficiency and transparency, HUB Interior is also investing in backend automation to streamline the design and delivery process.
As part of its growth strategy, HUB Interior is rolling out a franchise model with a focus on Tier 1 and Tier 2 cities across India. The brand aims to scale rapidly while supporting franchise partners through every step of the journey.
