Name of the Firm: Basics Architects
Name of the Architect: Vinod Singhi
Type of the project: Corporate Office
Status: Completed
Year of completion: 2019
Size : 7500 sqft
Location: Dubai
Description : BASICS ARCHITECTS was commissioned by Pernod Ricard Gulf, a French beverage company, to design their office in Dubai. The project site is located on the 14th floor of Jafza One Convention Centre and overlooks the JAFZA port, the largest commercial harbor in Dubai. The site is irregularly shaped with two its arc-shaped facades faced with curtain walls glass. The other two sides are opaque without any scope for natural light from these faces. The site has a carpet area of 7500 sqft connected by an internal corridor around the service core of the building.
Pernod Ricard has a global working culture with its employees being an amalgamation of nationalities of various countries. The work ethics combined with the transparent work culture of the company needed a direct reflection in the design. The company with an extremely strong portfolio of beverage brands, with many of the global leaders in their category, needed them to be subtly incorporated & reflected into the Workspace design. The office also needed to be dynamic and collaborative as per the brief.
The awkward shape of the site provided the first challenges in terms of space planning. The arc shape combined with the trapezoidal shape of the site was offset towards the center to create an island. With two facades offering full glass, natural light was drawn into the entire work area. The third side with an opaqueness was used to create a strong backdrop for the open work area. The work area with the island extends into the reception ensuring that every part of the office not only receives natural light but also offers a majestic view of the JAFZA port. The boardroom, meeting rooms and staff hub were strategically placed to ensure privacy and easy access.
Exposed RCC ceilings and Services were planned for the open office area. This gives an industrial look to the workspace but also makes the space look spacious as well. The open office concept also reflects the transparent culture of the company. The central island is highlighted by a wooden baffle ceiling which also acts as an acoustic barrier. The island becomes a central feature of the hall and to highlight it further, a new carpet was introduced to sync with the baffles. Great care was taken in selecting the general carpet of the office. A strong multi-directional geometrical pattern carpet was selected to blend the floor with the organic shape of the site. The enclosed offices in the open hall were treated as standalone volumes, disconnected from the main exposed RCC roof. Suspended ceilings were provided to these rooms. This helped in making the open office a large grand and singular space.
To bring the various brands under Pernod together, the basic color palette was largely kept monotone. This served as a blank canvas and highlighted with brand themes that came in the form of soft furnishings, accent color pops and graphics. Each of the enclosed rooms were assigned a specific brand and general aesthetic worked around the brand. The transparency of the Reception with its copper planter screen frames and wood paneled walls welcomes the users into the workspace. Natural Plants add an additional natural wellness factor to the city’s panoramic view in the background. Accent colors like Absolut blue have been used as a theme for the phone booth while the Chivas and Ricard brand colors highlighted the cabins pods.
The boardroom has embossed walls with Pernod’s vision and accent carpet which forms a signature design. The meeting rooms have been designed keeping in mind a subtle color palette. The formal meeting room is designed very elegantly in the monochromatic color palette of the Seagram’s brand. The black and white theme with gold accents works well with a formal setting. The Informal Meeting Room reflects the Chivas color palette. It is set against a deep burgundy with copper pipes creating a charismatic backdrop. The most playful area is the staff hub that looks extremely lively with the incorporation of Jameson and Jacobs Creek branding which is reflected in the dedicated walls. Use of tinted glass, vibrant color paints, wood, copper and gold finishes creates a dynamic, fun and lively environment.
The most important aspect of functionality and comfort has been provided by using perfect ergonomic furniture. The selected Haworth desking system is height adjustable tables which gives the users a great deal of versatility to use them as per their personal preferences. After a lot of deliberations Fern chairs were selected to provide the best possible ergonomics.
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