Eternia Unveils Debut Store in Indore, Madhya Pradesh

Eternia, India’s premier WiWA-certified brand specializing in aluminum doors and windows crafted from Duranium, a proprietary aluminum alloy developed by Hindalco, has recently opened its cutting-edge experience center in Indore, Madhya Pradesh. This establishment aims to provide the residents of the city with top-of-the-line aluminum doors and windows.

With a bold vision for nationwide expansion, Eternia is strategically positioning itself in key markets. The inauguration of the Eternia store in Indore underscores the brand’s dedication to seizing opportunities in burgeoning markets and adapting to evolving consumer preferences. The retail space boasts an extensive array of products tailored to meet diverse customer needs, offering an immersive shopping experience where patrons can explore and interact before making a purchase.

The grand opening of the Eternia store in Indore was graced by Ar. Abhishek Julka, Chairperson of the Institute of Indian Interior Designers (IIID), Indore, and Ar. Abhishek Julka, Chairperson of the Indian Institute of Architects (IIA), Indore,

Nehal Bazari, Head-Marketing, Eternia, Hindalco Industries Limited, an Aditya Birla Group said,” We are extremely delighted to mark our foray into Indore, a promising market for Eternia. There is an increase in the demand for luxury products, especially beyond tier-1 cities thanks to extensive smartphone and internet penetration. Expanding into non-metro cities, then, was the next natural progression for us. With this store in Indore, we intend to become a valued member of the city rather than a mere retail store selling aluminium doors and windows. We look forward to a positive response from customers in this region.”

Eternia envisions opening more than 200 stores by the next year to build a Pan-India presence. Recently the brand launched its flagship experience centre in Lucknow and a store in Kanpur. Eternia’s doors and windows are made of Duranium, an alloy of Aluminium, it has been engineered to offer slimmer, sleeker expansive views for your home while ensuring durability. The aluminium doors and windows are WiWA (wind, water, and air) certified which ensures their capability to withstand external elements such as noise, dust, heat, heavy rains, and even cyclones.
The Eternia store is situated in the Vijay Nagar area of Indore. It will remain open from 10 AM to 8 PM from Monday to Saturday. (Source:

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