Dr. Fixit, a leading waterproofing solutions brand from Pidilite Industries Ltd., has announced its partnership with Kaun Banega Crorepati (KBC) for its Silver Jubilee Season. Both brands are celebrating their 25th anniversary this year.
The partnership will feature Dr. Fixit across 40 special episodes, providing impactful visibility and audience connection. Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries Ltd, stated, “Over the last 25 years Dr. Fixit’s expert waterproofing solutions have ensured that consumers’ most significant investmentโtheir homeโis protected against leakage and damage. Our association with KBC aligns perfectly with the ethos of using one’s expertise to bring meaningful change to lives. This partnership is a step forward in reinforcing our commitment to providing pioneering solutions to Indian consumers.”
As part of the partnership, Dr. Fixit will be integrated into the show’s format, featuring in the “Expert Play of the Day” segment and providing exclusive hampers to winners. The collaboration aims to build awareness and engage audiences while cementing Dr. Fixit’s position as the preferred expert in waterproofing solutions.
