Birla Opus Prime, the institutional division of Birla Opus Paints, has launched ‘Prime Express’, a nationwide campaign to showcase paint solutions and engage with over 10,000 design and construction professionals across 44 cities. Two specially designed buses were flagged off from Mumbai and Delhi, marking the beginning of a 125-day journey.
The campaign will cover various aspects, including live demonstrations, curated colour themes, and displays of 30+ performance-based products such as interior and exterior paints, enamels, waterproofing, and textured finishes. Specifically, the buses will feature a waterproofing solution showcase tailored for large-scale infrastructure and institutional needs, a dedicated zone for India Iconic Colour Selections, and curated colour philosophies for sectors like education, healthcare, and corporate environments, as well as showcase marquee projects completed in Birla Opus Prime’s debut year.
Rakshit Hargave, CEO, Birla Opus Paints, said, “Prime Express is not just a campaign—it’s a platform to deliver product performance, design insight, and on-site support to key institutional clients.”
Image Courtesy: Manufacturing Today
