AXOR, the premium design brand under the Hansgrohe Group, has officially entered the Eastern Indian market with the opening of its first exclusive store in Kolkata. The showroom, located at Odyssey Distributor Pvt. Ltd., PS Peninsula in Topsia, was inaugurated on July 18, 2025, marking a strategic step in the brandโs nationwide expansion.
Known for its high-end bathroom fixtures that blend advanced engineering with distinctive design, AXORโs Kolkata studio offers a dedicated space for architects, interior designers, and homeowners to experience its full range of products. The launch also served as the platform for the Indian debut of AXOR ShowerSelect ID, the brandโs latest innovation in shower control systems.
Introducing AXOR ShowerSelect ID
The AXOR ShowerSelect ID represents a new generation of concealed thermostats, developed in collaboration with Stuttgart-based design studio PHOENIX. Engineered for precision and ease of use, the system features ultra-flat profiles, tactile paddle controls, and a 40ยฐC safety lock.
Available in three geometric stylesโangular, softsquare, and roundโthe thermostats are designed to fit seamlessly into various bathroom aesthetics. The collection is offered in AXORโs FinishPlus surface finishes, including Matt Black, Brushed Gold Optic, Brushed Red Gold, and Brushed Nickel, allowing for personalized design choices.
The system is compatible with the AXOR iBox universal 2 concealed installation system, making it suitable for modular planning in both residential and hospitality environments.
A Hub for Design and Consultation
The new Kolkata showroom is part of AXORโs effort to create immersive, design-led retail spaces across India. Beyond product display, the studio aims to serve as a hub for consultation, product specification, and design inspiration, particularly for architects and developers working on high-end projects.
Visitors can explore complete shower systems, finish sets, and concealed solutions that demonstrate how AXORโs modular components can be customized to meet diverse project requirements.
ย Meeting Evolving Expectations
Commenting on the brandโs expansion, Abhijeet Sonar, Head of Marketing โ India & Surrounding Countries at Hansgrohe India, said, โThe bathroom today is more than just a utilitarian space. Indian consumers are increasingly looking for design, personalization, and smart functionality. With our new Kolkata store and the launch of AXOR ShowerSelect ID, weโre offering a product experience that matches this evolving expectation.โ
