Asian Paints has launched a new campaign, “1.4 Billion Hearts. One India Wala Blue,” to honor the Indian women’s cricket team’s historic journey to the series finals. The campaign recognizes the team’s role in uniting the nation and highlights the brand’s #HarGharBlue initiative, which connects cricket with Indian households.
The print ad captures the Women in Blue’s impact, showcasing fans united across India, with the message “Ab Har Ghar Jeetega” linking the team’s victory to national pride. Amit Syngle, Managing Director and CEO of Asian Paints, said, “Cricket in India goes far beyond the boundaries of the field — it lives in every home, every conversation, and every emotion.”
The campaign aims to reinforce blue as a symbol of national unity, pride, and passion for cricket, acknowledging the Women’s team’s contribution to India’s sporting spirit. Asian Paints has a long-standing association with cricket, and this initiative is part of its efforts to celebrate the sport’s cultural significance in India.
