American Standard, an industry leader in bathroom and kitchen products and part of LIXIL, announces it has appointed Nero Tapware as the exclusive distributor of the American Standard brand in Australia. The move significantly expands nationwide distribution of American Standard products and solutions to both the retail and commercial markets, whilst increasing consumer choice and convenience. The new partnership was celebrated by LIXIL and Nero representatives at the Sydney Design Show at the International Convention and Exhibition Centre, at the American Standard installation by Nero. The agreement positions Nero as the single point of contact for American Standard across trade, projects, and retail channels in Australia.
Since 1875, American Standard has enabled people to create homes they love, with purposeful designs and trusted performance inspired by the needs of everyday life. Today the brand is a household name that is trusted and renowned for its high quality, thoughtfully designed complete bathroom collections to create inviting homes. Prasanna Uduwana, Leader for LIXIL Water Technology, Australia and New Zealand said, โAmerican Standard is well known for complete bathroom solutions in an inviting style, with purposeful functions, that delivers both superior performance and lasting quality. The appointment of Nero will significantly expand consumer choice and access to American Standard products and solutions throughout Australia. We look forward to making better homes a reality for Australians and their families.โ
Kevin Cheng, Managing Director of Nero Tapware commented, โThis milestone partnership between two industry leaders in Australia will significantly benefit both retail and commercial customers. It will also expand Nero beyond our core tapware, shower and bathroom fittings range into the sanitaryware category, enabling us to provide a more complete bathroom solution through a single trusted supplier.โ Nero Tapware has built its presence in the Australian market through design-led brassware and accessories, with strong relationships across showrooms, plumbers, and specifiers. Adding American Standardโs toilets, basins, baths, and full bathroom collections allows Nero to service whole-project procurement for residential, multi-residential, and hospitality segments.
For LIXIL, the appointment aligns with its strategy to scale distribution through established local partners with deep market coverage. LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high-quality products that transform homes. But the LIXIL difference is how we do this: through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. The groupโs portfolio includes INAX, GROHE, American Standard and TOSTEM, with approximately 53,000 colleagues operating in more than 150 countries. The Nero agreement gives American Standard immediate access to an established logistics, sales, and service network across Australia.
The distribution shift is expected to improve lead times, after-sales support, and product visibility for builders, architects, and homeowners. American Standardโs range covers entry-level to premium price points, with a focus on water efficiency, cleanability, and durability. For retail, the brandโs presence will expand through Neroโs showroom partners and online channels. For commercial, the combined offer supports specification for apartments, hotels, aged care, and education projects that require coordinated tapware and sanitaryware packages. The move reflects broader bathroom design trends in Australia where specifiers seek consolidated suppliers to reduce coordination risk and ensure finish matching across fixtures.
American Standard is the industry leader in bathroom and kitchen products, providing an unmatched legacy of quality and innovation for almost 150 years. American Standard is passionate about improving daily living in ways big and small. From toilet seat innovations to best in class kitchen faucets, American Standard seeks to inspire people to create a home they will love every day. The brandโs design approach emphasizes purposeful functions and trusted performance, with collections that balance aesthetics and maintenance. With Nero managing inventory and channel training, Australian customers can expect broader in-stock availability and faster sample support. Additional information on American Standard in Australia is available at the American Standard Australia website.
The exclusive arrangement begins immediately, with Nero assuming responsibility for sales, marketing, warehousing, and warranty support for American Standard products in Australia. Existing project pipelines and retail relationships will transition to Neroโs team over the coming months. The partnership was formally introduced at the Sydney Design Show, where the American Standard installation by Nero showcased integrated bathroom settings that pair Nero brassware with American Standard sanitaryware. As demand grows for complete, coordinated bathroom solutions, the collaboration aims to simplify specification and improve outcomes for residential and commercial interiors.
Image Courtesy: PR Newswire
