Loomcraft, a premium outdoor furniture brand, has launched its exclusive store in Kerala, marking its entry into South India. The move is a strategic investment in the region, with Kerala being India’s top tourism-driven state and a hub for luxury resorts, boutique hotels, and premium villas.
The Kerala store showcases over 800 design options, reflecting Loomcraft’s global standards of craftsmanship, comfort, and durability. The brand aims to serve a wide spectrum of customers, from hospitality developers and architects to premium homeowners, while supporting projects of varying sizes and budgets.
“Launching our Kerala store is not just a retail expansionโit is a strategic investment in South India,” says Rahul Jindal, Director, Loomcraft. “Kerala gives us visibility, strong hospitality linkages, and a design-aware audience, making it the ideal gateway for our southern growth.”
The Kerala store serves as a regional hub for consultation, customization, logistics, and after-sales service, enabling Loomcraft to respond faster to project timelines and expand into neighboring South Indian states.
Expanding FootprintLoomcraft’s expansion strategy focuses on building presence in metros, Tier-2, and Tier-3 cities, supporting its ambition to become India’s most accessible and dominant outdoor furniture brand. South India is expected to play a pivotal role in the brand’s future growth, driven by increasing tourism, premium housing demand, and a shift toward lifestyle-led outdoor spaces.
