Objectry’s first flagship store on MG Road, New Delhi, marks a decade of process‑driven design by turning a retail space into a workshop, gallery and gathering point. Designed with Ishaan Bharat of Sector Form, the 10‑year‑milestone store uses movable partitions, floating elements and modular components to let the environment shift between making, displaying and socialising. “The store was designed to be familiar yet a strange arrangement of forms to help you slow down,” says founder and creative head Aanchal Goel, adding that “a pause really is where desire is born.”
Rather than a conventional showroom, the space foregrounds making as an ongoing dialogue. A central plumb line, circular mirror and raised platform act as both functional tool and symbolic axis, while waste wood, TMT bars, corten steel, cane and hand‑woven wicker create a tactile, layered material palette. “It was about creating a space where materials, ideas and people could interact freely,” Goel explains, noting that “making, for us, has always been a ritual.”
The layout merges front‑of‑house display with back‑of‑house workshop, using ceramic tiles inlaid with stone and metal, interactive screens from studio waste, and a twelve‑foot perforated wicker pillar to blur boundaries. “We thought of the space as one extensive warehouse of forms and ideas,” says Ishaan Bharat, emphasising that everything “merge and flow.” Wooden step walls double as storage, and circular sheer curtains act as partitions and projection screens, allowing the store to transform for performances or seasonal reconfigurations.
Image Courtesy: Architectural Digest
