K Raheja Corp has launched its third Independence Day musical, “Desh Ki Dhun”, a crowd-sourced tribute celebrating the spirit of everyday India. The two-minute musical features responses from people interacting with the Group’s business verticals, including employees and officegoers at Mindspace Business Parks, residents of K Raheja Corp Homes, guests at Chalet Hotels, shoppers at Inorbit Malls and Shoppers Stop, and laborers on site.
The musical captures moments of work, leisure, travel, and shopping, blending unfiltered voices into an uplifting harmony. The film asks the question, “Aapko kya karne se aati hai Azaadi Wali Feeling?” and features light-hearted banter, calm moments, and delightful experiences. The music is composed by Sanket Sane, with visuals directed by Alok Sutar.
Cheryl D’souza-Waldiya, Head – Corporate Communications, K Raheja Corp, said, “With Desh Ki Dhun, we’ve transformed the everyday voices of India into an ode to Independence Day. By placing real people at the heart of the song, we celebrate the fact that our spaces are vibrant stages where India’s spirit comes alive each day.”
“Desh Ki Dhun” premieres on YouTube, LinkedIn, Instagram, and Facebook handles of K Raheja Corp, inviting viewers to share their own #AzaadiWaliFeeling moments with #DeshKiDhun.
Credits:
– Conceptualised by: K Raheja Corp’s Corporate Communications Team
– Music Director: Sanket Sane
– Music Programmer: Ron Nicholas
– Produced by: Alok Sutar
