Visionnaire, the Italian luxury interior design brand, has unveiled its revamped Milan flagship, showcasing a new stylistic direction. Backed by Marco Bizzarri’s investment fund, the brand aims to strengthen its global positioning strategy and embrace a more retail-oriented model.
The revamped showroom features an art space and a vegan bistro, Linfa, offering a unique experience for customers. Eleonore Cavalli, Creative Director, designed the new space, which includes a grand staircase, gallery, and bistro.
Marco Bizzarri, former Gucci president and CEO, invested in Visionnaire in July 2024, aiming to accelerate the brand’s international growth. The brand plans to open new flagships in London and Shanghai by July.
Leopoldo Cavalli, CEO, stated that the brand aims to create a community of friends and lovers while emphasizing its best products. Visionnaire’s collections, entirely made in Italy, feature leading Italian designers and span across various living spaces.
With operations in over 55 countries, Visionnaire has a strong international presence through its showrooms, monobrand stores, and partnerships with elite architects and interior designers.
Image Courtesy: wwd.com
