Pidilite Industries Ltd., the makers of Fevicol, has unveiled a new ad campaign for Roff, its tile and stone adhesive brand. The campaign underscores the critical role of using reliable and high-quality tile adhesives in homes to withstand unexpected shocks, breakages, and maintain the durability of interiors.
“We wanted to creatively convey the importance of using trusted and specialised products like Roff Tile and Stone Adhesives instead of traditional cement, for long-term, stress-free living,” said Salil Dalal, Chief Business Officer, Construction Chemicals, Pidilite Industries. “The TVC humorously emphasizes how Roff Tile Adhesives are designed to provide homeowners with peace of mind.”
Pidilite’s Roff offers a wide range of innovative and easy-to-use solutions for tile and stone fixing. The campaign is live across all platforms, including television, digital, OTT, and cinema.
Image Courtesy: Realty Plus
