Greenlam Industries Ltd., a leading provider of integrated substrate and surface solutions, has rebranded its premium veneer brand, Decowood Veneers, as Mikasa Decowood Veneers. This strategic move unites the legacy of Decowood with the comprehensive Mikasa portfolio, including floors, doors, veneers, and plywood, under one trusted brand name as per a press release.
The rebranding marks a significant milestone in providing architects, designers, trade partners, and homeowners with comprehensive and coordinated wood panel solutions from a single source. This integration ensures greater design flexibility, unmatched quality standards, and a seamless experience. By offering a unified portfolio, Mikasa delivers seamless and aesthetically driven design solutions to the premium segment.
Parul Mittal, Director, Greenlam Industries Ltd., said, “Decowood has long been recognized for its wide variety of species, rich textures, and responsibly sourced veneers that celebrate the beauty of natural wood. By transitioning into Mikasa Decowood Veneers, we are taking this legacy forward with a stronger, unified brand identity that also embodies Mikasaโs premium positioning.”
The rebranding of Mikasa Decowood Veneers will equip designers and consumers with integrated solutions, enhancing consumer engagement and expanding the brandโs presence in domestic and international markets. With a focus on sustainability and uncompromising quality, Mikasa Decowood Veneers will continue to inspire architects, designers, and homeowners to craft interiors that are truly distinctive.
