GM Modular Showcases Powerful G+ Range at AYC Fest 2026

GM Modular participated in AYC Fest 2026, held at the Jio World Convention Centre, Bandra Kurla Complex, Mumbai, showcasing its premium G+ range of music and mobile accessories and smart electrical solutions. One of India’s leading electrical and smart home solutions brands, the company set up an experiential stall to engage with young consumers. The three-day youth-centric festival is known for its mix of music, dance, entertainment, and lifestyle experiences and drew thousands of attendees from across the city. Aligning with the festival’s energy, GM Modular’s stall at Stall Number 49, Pavilion 1 became a popular stop, recording a footfall of over 5000 plus visitors during the event.
Interactive Experience for Gen Z and Millennials
The stall was designed as an interactive experience zone where visitors could explore the GM Modular G+ Range firsthand. Products on display included the G+ Wireless Charger, G+ International Travel Adaptor, premium charging solutions, audio accessories, and smart mobile gadgets. The lineup drew significant interest from students, creators, young professionals, and tech enthusiasts attending the festival. The showcase focused on cutting-edge technology, premium design, portability, and everyday convenience. Live product demonstrations and hands-on trials helped visitors understand how the G+ ecosystem fits into fast-paced, digitally connected lifestyles. The response highlighted strong youth interest in smart, design-led electrical accessories.
GM Modular’s presence at AYC Fest 2026 is part of its strategy to connect with Generation Z and young millennials through experiential marketing. The brand is moving beyond traditional retail touchpoints to create direct, memorable product interactions. India’s premium electrical and lifestyle accessories segment is expanding due to rising aspirations, digital-first living, and increased focus on design. GM Modular is addressing this shift with its expanding GM Modular G+ Range, which combines intelligent features with elegant styling. The AYC Fest participation allowed the company to place its latest innovations in front of a demographic that values innovation, style, and smart living in equal measure.
Consumer expectations around electrical products are evolving quickly. Today’s young consumers want solutions that are reliable, thoughtfully designed, and seamlessly integrated into daily life. The AYC Fest platform gave GM Modular an opportunity to demonstrate how the GM Modular G+ Range meets these expectations. With more than 5000 visitors engaging with the stall over three days, the brand received direct feedback on design, usability, and portability. The festival environment, built around music, dance, entertainment, and lifestyle, provided context for how smart chargers, adaptors, and audio accessories support mobile, connected routines. The company used the event to bridge product and lifestyle.
Jayanth Jain, Chief Executive Officer and Managing Director, GM Modular, said, “Consumer expectations around electrical products are rapidly evolving. today’s young, discerning consumer seeks solutions that are not just reliable, but thoughtfully designed and seamlessly integrated into their everyday lives. AYC Fest gave us a unique opportunity to bring our G+ range closer to a new generation of consumers –one that values innovation, style and smart living in equal measure.” The company positioned the festival as a touchpoint to introduce the GM Modular G+ Range to new-age buyers who prioritize both function and aesthetics in electrical products.
Youth-Focused Engagement Beyond Retail
By participating in AYC Fest 2026, GM Modular extended its outreach beyond conventional retail channels. The stall at Pavilion 1, Stall Number 49, enabled direct interaction with the target audience. Students, creators, and young professionals tested the G+ Wireless Charger, International Travel Adaptor, and audio accessories on site. The hands-on format generated engagement and helped the brand explain product benefits in real time. This approach reflects a broader move toward experiential marketing to build recall among Gen Z consumers. The GM Modular G+ Range was presented as part of a lifestyle ecosystem, not just as standalone electrical products, reinforcing the brand’s design and innovation focus.
India’s premium electrical and lifestyle accessories market is growing on the back of digital-first habits and rising design consciousness. GM Modular continues to expand the GM Modular G+ Range to serve this demand with products that balance intelligence and elegance. The company’s participation at AYC Fest 2026 in Mumbai resulted in over 5000 visitor interactions, validating interest in portable, smart, and well-designed accessories. GM Modular remains focused on strengthening its connection with Gen Z and young millennials through such youth-centric events and experiential showcases that highlight smart living solutions. The festival participation served as a platform to demonstrate product relevance in everyday, connected life.