Designs Direct Creative Group has renewed its partnership with Digital Wave Technology to continue utilizing its Product Information Management (PIM) platform. This platform serves as the central hub for Designs Direct’s product data, supporting functions across design, merchandising, sourcing, and quality assurance.
The PIM system manages various attributes, including product details, image association, storefront requirements, and vendor data. It leverages automated logic to power over 600 data fields and includes custom exports to streamline communication with retail partners and vendors in both the United States and China. According to Mitchell Heidrich, Partner at Designs Direct, “Renewing our partnership with Digital Wave was an easy decision. Their PIM supports our unique processes and ensures we deliver the accurate, high-quality product data our partners expect.”
Taylor Roberts, Product Data Specialist at Designs Direct, added that the PIM platform has streamlined their product data workflow. “We’ve streamlined our product data workflow, from vendor inputs to retailer-ready exports. Digital Wave’s PIM gives us the structure and flexibility we need to support growth without adding complexity.”
This partnership renewal underscores Designs Direct’ commitment to scalable and centralized technology for managing product data. With a large owned artwork library and over 400 new designs added weekly, Designs Direct relies on the PIM platform to deliver high-quality product data to its partners, including more than 60 US retailers.
Image Courtesy: furnituretoday.com
