The Sleep Company, India’s leading comfort-tech brand, has announced the opening of its new experience store at Vihang Ventura, the upcoming premium commercial tower in Mira Road developed by Vihang Ahead. The brand joins the growing list of national anchor retailers at the project, further strengthening Vihang Ventura’s position as a modern commercial and lifestyle destination for the rapidly evolving Mira Bhayandar market.
The Sleep Company has emerged as one of India’s fastest-growing retail brands, expanding to over 200 stores nationwide in less than four years while pioneering its patented SmartGRIDยฎ technology across mattresses, ergonomic chairs, sofas and sleep solutions. The new store at Vihang Ventura reflects the company’s strategy of expanding into high-growth suburban markets driven by rising aspirations, improving infrastructure and increasing demand for premium lifestyle products.
Located opposite the Kashigaon Metro Station, Vihang Ventura is envisioned as an integrated commercial destination comprising premium retail outlets, flagship showrooms, modern office spaces and lifestyle brands. The project is attracting leading national brands that recognise the growing purchasing power and evolving consumer preferences of the Mira Bhayandar region.
The new experience store will showcase The Sleep Company’s complete range of SmartGRID mattresses, ergonomic seating solutions, recliners, sofas and sleep accessories, enabling customers to experience the products before making informed purchase decisions.
Purvesh Sarnaik, Director, Vihang Ahead, said, “The Sleep Company’s decision to establish its presence at Vihang Ventura is another strong endorsement of Mira Bhayandar’s emergence as a premium retail destination. As consumer aspirations evolve and the region continues to attract high-quality residential and commercial developments, national brands are increasingly recognising the market’s long-term potential. Our vision for Vihang Ventura is to create a vibrant commercial ecosystem that brings together leading retail, lifestyle and business brands in one landmark destination.”
Sharad Shukla, Senior Director-Retail Expansion, The Sleep Company, said, “Our retail expansion strategy is centred around markets that are witnessing strong residential growth, improving infrastructure and a rising base of aspirational consumers. Mira Bhayandar has evolved into one of the fastest-growing suburban markets within the Mumbai Metropolitan Region, making it an ideal destination for our next experience store. Vihang Ventura offers the right ecosystem for us to engage with customers seeking innovative comfort solutions and a premium in-store shopping experience.”
