Curated Living Solutions (CLS), a DivyaSree Group company and one of India’s leading managed living platforms, announced the launch of its first hospitality-led mixed-use development in Pune, marking the company’s strategic entry into hospitality-focused real estate. The INR200 crore development includes a 200-key hospitality project, premium retail, and branded residences, and is being developed in the Koregaon Park Annexe corridor in East Pune.
The project is being jointly developed by CLS and Arista Developers, a Pune-based real estate company with over two decades of experience, and will be professionally operated by Alivaa Hotels & Resorts under a long-term master lease arrangement.
The announcement marks another milestone in CLS’s expansion strategy following the successful launch of Codename EMI in Balewadi, reinforcing the company’s growing presence in Pune’s evolving real estate market.
Located in Mundhwa, adjoining Koregaon Park, the development enjoys connectivity to Kharadi, Magarpatta City, Hadapsar, Kalyani Nagar, Viman Nagar, EON IT Park, World Trade Center Pune and Pune International Airport. Designed to cater to the city’s growing base of business travellers, consultants, expatriates and long-stay corporate guests, the project combines hospitality infrastructure with retail and branded residences within a professionally managed mixed-use ecosystem.
As part of the launch, CLS also introduced its first-of-its-kind Hospitality Investment Plan (HIP), its proprietary investment framework that seeks to make professionally managed hospitality assets more accessible to investors. Under the HIP model, investors own hospitality units while day-to-day hotel operations, guest services, revenue management, maintenance and brand operations are managed by Alivaa Hotels & Resorts.
Speaking on the occasion, Jai Kishan Challa, Founder & CEO, Curated Living Solutions Pvt. Ltd., said, “CLS has always focused on identifying emerging real estate opportunities driven by changing consumer behaviour and market demand. Hospitality is now evolving into one of the most promising real estate asset classes in India. With this project, we are entering the hospitality sector through a professionally managed mixed-use development that combines hospitality, retail and branded residences within a single ecosystem.โ
Commenting on the partnership, Vijay Advani, Director, Arista Developers, said, “East Pune has transformed into one of India’s most vibrant commercial corridors, creating sustained demand for high-quality hospitality infrastructure. Our partnership with CLS brings together strong local development expertise and institutional project planning to deliver a landmark mixed-use development that responds to the changing needs of both investors and business travellers.”
Vikramjit Singh, Founder & CMD, Alivaa Hotels & Resorts, added, “Professionally managed hospitality assets are becoming increasingly important as guest expectations continue to evolve. Our role is to ensure operational excellence across every aspect of the developmentโfrom guest experience and occupancy generation to revenue optimisation and service delivery. We are pleased to partner with CLS and Arista Developers in creating a professionally managed hospitality destination that sets new benchmarks for the sector.”
