REHAU Interior Solutions has launched House of REHAU, its first experiential brand centre in India, marking a strategic shift towards experience-led engagement in the interiors and building solutions space. Located in Sector 11, Gurugram, the centre is designed as an immersive destination that allows architects, interior designers and developers to explore REHAUโs interior surfaces, decorative solutions and furniture components through real-world applications.
The launch was attended by Dr. Thomas Troeger, CEO โ REHAU Interior Solutions, and Tushar Verma, Executive Vice President โ REHAU India & Subcontinent, who highlighted Indiaโs growing importance in the companyโs global growth strategy. REHAU said the experiential centre reflects its move away from product-led retail to deeper brand interaction driven by design, innovation and material science.
Alongside the launch, REHAU announced plans to expand to over 50 retail touchpoints across India within the next three years. The expansion will include large-format experience centres in major metros and compact studios in Tier II and Tier III cities, supported by an investment of โน50 crore.
The company also reiterated Indiaโs role as a manufacturing and capability hub, outlining ongoing investments in new facilities, warehousing and sustainability-led operations aligned with its long-term India growth roadmap.
