Asian Paints has launched 28 new experiential stores across Andhra Pradesh and Telangana, marking the largest retail footprint by any paint and décor brand in the region. The stores, comprising five ColourIdeas showrooms and 23 Colour Cube shop-in-shops, offer consumers a comprehensive destination for décor exploration and painting solutions.
The stores feature premium and luxury paint finishes, designer wallpapers, textured wall concepts, and high-demand wood finishes in an interactive format. Customers can access a wide range of colour, texture, wallpaper, and wood-finish options, and visualise spaces in 3D with the help of trained colour experts.
Amit Syngle, MD and CEO of Asian Paints, said the design-led stores provide direct access to premium products and personalised décor consultation, positioning the brand as a complete décor partner. The expansion is expected to stimulate demand for premium finishes across non-metro markets and strengthen consumer engagement with Asian Paints’ solutions.
