The leading hotel and restaurant design event, INTERIHOTEL Madrid Edition 2024, will take place from November 19 to 21 at the Instituto Ferial de Madrid (IFEMA). Visitors can explore two concept rooms designed by renowned studios El Equipo Creativo and Zooco Estudio, inspired by hotel chains CoolRooms and VP Hoteles. These rooms result from a design thinking exercise led by AMBIT Living Spaces Cluster’s Interiors Living Lab project.
The first concept, “Genius Loci Concept Restaurant,” is inspired by CoolRooms Hotels’ Hotel Palacio de Atocha 4* in Madrid. Developed by El Equipo Creativo, founded by architects Oliver Franz Schmidt, Natali Canas del Pozo, and Lucas Echesteve Lacy, this restaurant embodies the “Genius Loci” concept. This Latin phrase refers to the unique essence and character of a place, considering physical, sensory, natural, cultural, and spiritual elements.
The concept rooms analyze usability, user interaction, and emotional responses to interior design using neuromarketing techniques. This initiative aims to address the evolving needs of travelers in the hospitality sector. INTERIHOTEL Madrid Edition 2024 promises an immersive experience, showcasing innovative design solutions for the hotel and restaurant industry.
Source: tophotel.news