Vivium, a leading single-family office founded by Elie Khouri, has partnered exclusively with Giorgetti, the esteemed Italian design brand. This collaboration marks the opening of Giorgetti’s first mono-brand store in the region, expanding Vivium’s luxury design portfolio, which already includes Cassina, Kettal, and Rimadesio.
Giorgetti, established in 1898 in Meda, Italy, is renowned for combining Italian craftsmanship with advanced production technologies. Under Giancarlo Bosio’s creative direction, the company collaborates with top international designers and architects. With distribution in over 100 countries and mono-brand stores in key cities, Giorgetti’s legacy of excellence is unparalleled.
Elie Khouri, Founder, Vivium, stated, “Welcoming Giorgetti to our portfolio enriches our diverse offerings. Their craftsmanship and innovation align with our vision, providing clients access to world-class, timeless design.”
Giovanni del Vecchio, CEO, Giorgetti, added, “Partnering with Vivium expands our presence in the UAE, where Italian design is synonymous with luxury. The new store, designed by Richard Meier and Dante O. Benini, will serve as a design reference.”
Ruggero Ottogalli, Vivium Design division CEO, said, “Giorgetti’s unique heritage and manufacturing capabilities make it an extraordinary addition to our family of brands. This partnership demonstrates our commitment to innovation and sector leadership.”
The showroom, opening in 2025, will showcase Giorgetti’s celebrated collections, offering architects, designers, and clients in the UAE a premier interior design destination.