Star Cement has announced the appointment of cricketer Riyan Parag, as its new Brand Ambassador. A press release by Star Cement stated that Riyan Parag, as an Indian Cricket Team player from Guwahati, Assamsymbolizes the spirit and aspirations of the Northeast, making him a perfect fit for the brand.
The release further stated that through the partnership, Star Cement hopes to inspire the youth of the region and beyond, emphasizing the shared values of strength, resilience, and quality.
The agreement was signed between Riyan Parag & Pradeep Purohit, chief operating officer, Star Cement Ltd in Mumbai in the presence of Dibyajyoti Guha, Brand Head of Star Cement.
On behalf of Star Cement, Cornerstone Sports and Entertainment facilitated the association between Riyan Parag and the brand.
Commenting on this development, Pradeep Purohit, Chief Operating Officer, added, “Our roots are deeply intertwined with the land and people of the Northeast. Riyan Parag’s association brings special significance.”
Riyan shared his excitement, stating, “I’m honoured to partner with Star Cement, a brand that embodies strength, resilience, and quality—qualities that resonate deeply with me as a sportsperson. Being from the Northeast, this collaboration holds special significance. Together, we hope to inspire and connect with audiences nationwide.”
Reflecting on Star Cement’s bond with the Northeast, Pradeep Purohit added, “This collaboration with Riyan Parag is a significant milestone for Star Cement. His growing popularity and inspiring journey as a young Indian cricket team player will undoubtedly enhance our brand’s reach and engagement.”
Riyan’s association will reinforce our position as a leader in the cement industry, reflecting our values of strength, reliability, and unwavering commitment to quality.”
Source: nagalandpost.com
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