Specta, an Indian luxury brand specializing in engineered quartz surfaces, has unveiled “Pastel Poise”, India’s first pastel quartz collection. The launch is accompanied by a campaign titled “Fall in Love with Colours”, which features an ad film showcasing the collection’s essence.
Ankit Jain, Founder of Specta Quartz Surfaces, said, “At Specta, we believe in continuous innovation to deliver bespoke products that add new depth to the world of interior design. With ‘Pastel Poise’, we are proud to be the first brand in India to introduce pastel shades in the stone surface industry.”
The collection features four thoughtfully curated shades: Gulmarg Pink, Mint Mirage, Lavender Crest, and Azure Haze according to a press release. These quartz surfaces are designed for interiors that seek both sophistication and serenity, and are crafted with cutting-edge Bretonstone technology to ensure exceptional durability, stain resistance, and elegance.
Ankush Jain, CEO of Specta, added, “We saw that no one in the market was taking a chance with new colours. The idea for pastels hit us because over the last few years we noticed that pastels were becoming really popular.”
