PROJECT DETAILS
PROJECT NAME
Snow Beer Factory Redevelopment
CLIENT/OWNER
China Resources Land, China Resources Snow Breweries
PROJECT TYPES
Commercial , Community , Cultural , Retail
SIZE
873,201 sq. meters
YEAR COMPLETED
2024
SHARED BY
Nora Lin
PROJECT STATUS
On the Boards/In Progress
PROJECT DESCRIPTION
Formerly known as the Baoan No. 2 Kingway Brewery, the China Resources Snow Beer Headquarters Base is located in the core area of Jiangangshan, Baoan, Shenzhen, where high-tech manufacturing industries are gathered. Aedas has transformed the industrial town into an 873,201 sq m beer-themed city block that incorporates high-rise office and residential towers, research and development centers, factories and breweries, as well as an experiential retail village.
Awakening the Inherited Spirit of the City & Creating a โCity Gardenโ:
The design strives to connect the site to its former identity through the reinterpretation of the fermenting tank ruins, as seen in the towersโ undulating facade with rounded outlines. In addition, a โCity Gardenโ that includes extensive greenery is created, to provide a balanced work-life urban environment that tenders unforgettable experiences.
In this โCity Garden,โ three squaresโthe Central, Celebration and the Craftโare set up in sequence, with a series of high-rise office tower and a waterfront park delineating the developmentโs borders. They offer themed dining, museum tour, technology demonstrations, craft beer tasting and more. These elements amount to a vast civic space that enables total, immersive experiences for the public.
Introducing a โBeer Townโ to Provide Sweeping Cultural Experiences:
More than a โCity Gardenโ, the project is a themed venue that centers on the concept of beer. Through offering infinitely expansive experiences, the โBeer Townโ intends to increase collective cultural appetite and expand the parameters around the way we experience culture, retail and dining.
The original brewery area turns into an urban garden to form two unique commercial streets โ to serve as a central axis that connects various programs and guides pedestrians from adjacent metro station. The design allots a โPark Avenueโ and a โBeer Streetโ as the locations for Snowโs international and independent beer brands. The โPark Avenueโ is the main street marked by a linear sunken garden, while the themed โBeer Streetโ is composed of small-scale boutique brands. In addition, with the ample space and wide screens afforded by the three public squares across the street, large ceremonial events and theme festivals are made possible, making the project a center for Shenzhenโs beer culture.
โRich in charm and cultural valence, the Beer Town is set to be a world-wide phenomenon,โ Kevin Wang, Aedas Global Design Principal proclaims.
