Godrej Interio is set to enhance its market share through significant retail expansion across India. The company plans to exceed 1,000 Interio furniture stores by August 2024, adding over 1,20,000 square feet of retail space. Additionally, 104 new stores are set to open in the fiscal year 2025, aligning with the brand’s goal of making modern, stylish, and functional furniture accessible to Indian households.
This extensive expansion places Godrej Interio at the forefront of the industry, with a strategic focus on modular furniture and insights from consumer behavior research, such as the HomeScapes study. The Indian furniture market, valued at approximately $23.12 billion in 2022, is expected to grow at a CAGR of 10.9 percent, reaching $32.7 billion by 2026. Godrej Interio anticipates a 20 percent growth this year and plans to add over 2,00,000 square feet of retail space in FY25, aiming to surpass 1,000 stores by August 2024—a key milestone in its expansion journey.
In addition to its physical growth, Godrej Interio continues to enhance its digital presence. The company’s e-commerce platform currently serves more than 17,000 pin codes across India, and the integration of advanced digital tools like the 3D Room Planner and ‘Visual Search’ tool on the e-commerce portal further enriches the consumer experience. These tools allow customers to visualize furniture in their own spaces, addressing pre-purchase concerns and improving overall satisfaction. The brand’s growth is also supported by the introduction of over 400 new products in the past year, focusing on designs that not only enhance lifestyle but also offer better value to consumers.
Furthermore, Godrej Interio has established itself as a preferred brand among developers for furnishing model apartments. This collaboration enables homebuyers to select furniture that complements contemporary living spaces, reflecting the aesthetics of sample flats while offering customizable options for colors, fabrics, and modular changes. The brand then installs the selected furniture in the new homes, ensuring a seamless transition for homeowners into their personalized living spaces.
Source: indianretailer.com