Author: Prasenjit Chakraborty
Marketing is an ever-evolving field, and staying relevant requires continuous curiosity and adaptability. I keep myself informed by engaging with industry peers, tracking emerging trends, and embracing fresh ideas said Minal Somany, Brand Custodian, Somany Ceramics, in a conversation with Prasenjit Chakraborty. Q1. How has your vision for aligning Somany Ceramics’ marketing initiatives with overall business goals evolved, and what specific strategies have you implemented to achieve this alignment? Marketing isnโt just about promoting products; itโs about truly connecting with our customers and understanding what they value. We’ve focussed towards a more customer-centric approach, where we donโt just sell tiles…
Our company boosts collaboration among architects, engineers, and contractors through our powerful software solutions, which support openBIM standards and advanced Cloud services. Certified by building SMART International for IFC4 import, we ensure high-quality data exchange across various BIM tools, minimising errors in multi-disciplinary projects, says Biplab Sarkar, CEO, Vectorworks Inc, USA, in an interview with Prasenjit Chakraborty. Q. 1 How is Vectorworks helping Indian architects and construction professionals navigate the digital transformation in their field? Are there specific tools or software that you find particularly impactful? Vectorworks is notably enhancing the practices of Indian architects and construction professionals by facilitating…
The adoption of Servo-Drive, an electric motion technology, exemplifies Blum Indiaโs commitment to meeting and redefining user expectations. It also showcases the company’s drive to leverage technological innovations for superior design and functionality, says Nadeem Patni, Managing Director, Blum India, in an exclusive interview with Prasenjit Chakraborty. Q.1. What strategic initiatives is Blum India currently undertaking to strengthen its position in the market, and how do you foresee these efforts contributing to the company’s growth in the coming years? Blum India is actively expanding its horizons with a strategic expansion plan that includes the nationwide launch of new experiential centres,…
By- Vishal Tony, Founder and MD, Ayatana Hospitality Sustainability has transitioned from a buzzword to a driving force in recent years, particularly in the luxury resort sector, where the convergence of opulence and eco-consciousness is reshaping the hospitality landscape. Sustainable architecture and design in luxury resorts are not only ethical choices but also savvy financial decisions, offering long-term economic gains while reducing environmental impact. This harmonious blend of luxury and eco-friendliness results in substantial financial benefits. Reduced Operating and Initial Costs Sustainable architecture immediately reduces operating costs. Energy-efficient systems, renewable resources, and waste-reduction strategies lead to significant savings in utilities…
