Aludecor, a leading Indian manufacturer of aluminum composite panels (ACP), has launched the Mason Mark series, a new collection inspired by the aesthetic appeal of concrete. The series features six new shades, with more in the pipeline, and offers a sustainable alternative to traditional cement-based materials. The Mason Mark series captures the raw elegance of concrete architecture while promoting sustainability. By recreating the look and feel of cement through aluminium composite panels, the series offers a bold aesthetic while helping reduce the environmental impact associated with traditional cement use.
The launch of the Mason Mark series is a response to a longstanding demand from architects for ACP designs inspired by one of the oldest architectural materials, concrete. According to Gautam Saraswat, Marketing Head at Aludecor, “Our strong tradition of listening closely to architects led by our CMD himselfโhas once again delivered results with the creation of Mason Mark.” Sourav Kabra, Director Sales at Aludecor, added, “Mason Mark honours the skilled masons whose dedication and craftsmanship have shaped the spaces we call home and laid the foundation of our cities. This series further underscores Aludecorโs unparalleled prowess to complement architectsโ unbound creativity.”
Aluminium composite panels (ACPs) have a clear edge over cement-based materials in terms of environmental sustainability. Cement production is highly energy-intensive and a major source of greenhouse gas emissions. In contrast, aluminium is highly recyclable, making ACPs a more sustainable choice. The production process of ACPs also consumes far less energy compared to cement and steel, resulting in a substantially lower carbon footprint. This makes ACPs an environmentally responsible alternative in modern construction.
