Hafele India has announced the launch of a new digital campaign series in collaboration with its brand ambassador Sachin Tendulkar as per a press release. The campaign, “Maximising the Value of Space. Together,” aims to showcase how Hafele’s innovative solutions create meaningful value in everyday life. This strategic evolution from last year’s campaign focuses on demonstrating the benefits of Hafele’s comprehensive offerings across kitchen solutions, small and built-in appliances, lighting, and surfaces.
The campaign features six short films, starting with Hafele’s MatrixBox Premium+ Drawer Systems, showcasing the functionality, efficiency, and user-friendly design of Hafele products in real-life settings. Sachin Tendulkar is joined by Ajay Bhaiya, a trusted member of his home staff, adding warmth and relatability to the films. Their on-screen camaraderie effectively demonstrates the product benefits, highlighting how Hafele’s solutions fit effortlessly into the way people live and interact with their spaces.
The campaign’s key highlights include its focus on mid-funnel engagement, creating product-led stories that go beyond awareness to drive deeper understanding and consideration. Each film in the series spotlights a specific Hafele product and how it contributes to more functional, efficient living. The campaign will be released in phases across digital platforms, including product benefits such as functionality, efficiency, and user-friendly design.
According to Frank Schloeder, Managing Director, Hafele South Asia, “With the second phase of Hafele’s campaign featuring Sachin Tendulkar, we are moving forward from brand introduction to value demonstration. We are evolving from telling people who we are to showing them what we do and how our solutions enhance their lives.” Shweta Rangra, Vice President, Marketing, Hafele India, adds, “Our approach this year is rooted in simplicity and clarity, showcasing how Hafele’s solutions fit effortlessly into the way people live and interact with their spaces.”
Sachin Tendulkar, Brand Ambassador for Hafele, shares, “I have always found the kitchen to be one of the most engaging spaces in a home… Through this campaign, Hafele brings to life the idea of thoughtful kitchens with their solutions that truly support everyday living.” The campaign was shot at Hafele’s state-of-the-art Design Centre in Mahalaxmi, Mumbai, offering a real-life environment to effectively showcase product functionality.
