Paymob, a leading financial services enabler in MENA, and Homzmart, Egypt’s premier e-commerce platform for furniture, have signed a Memorandum of Understanding (MOU) to expand their strategic partnership.
The partnership aims to accelerate the digital transformation of Egypt’s furniture retail sector and explore growth opportunities in the UAE, Oman, and KSA region. Since partnering in 2021, the two companies have achieved a 29% year-on-year increase in digital payment volumes in the first half of 2024.
The MOU strengthens the partnership, equipping furniture merchants with advanced payment solutions to enhance customer experiences and drive sales. This collaboration supports Homzmart’s mission to highlight local manufacturers and aligns with both companies’ shared vision for regional growth.
Gillan Shaaban, CCO, Paymob, stated, “This MOU marks an exciting new chapter in our partnership with Homzmart as we expand our vision for the digitization of Egypt’s furniture sector.”
Mohamed Shalaby, CCO ,Homzmart, added, “Homzmart has seamlessly transitioned the furniture shopping experience to a digital platform, spurring a notable increase in online furniture purchases.”
Image courtesy: zawya.com
