Furnitech Luxe is set to make its offline debut in India through a partnership with Pepperfry. This strategic move marks a significant milestone for Furnitech Luxe as it expands its retail presence, allowing customers to experience its products firsthand in select Pepperfry studios. This initiative highlights the brandโs commitment to enhancing customer experience through an omnichannel approach.
For over a decade, Furnitech Luxe and Pepperfry have collaborated online to offer premium furniture designs to discerning customers across India. Now, this partnership is evolving with an offline initiative that enables customers to physically engage with Furnitech Luxe’s luxurious craftsmanship. The brandโs exclusive collections, which blend art, sustainability, and impeccable craftsmanship, will be displayed in a premium setting, enhancing customer engagement and expanding market presence in the retail sector.
Eight Pepperfry experiential studios located in key metro areas will feature a curated selection of new and exclusive Furnitech Luxe collections. These studios are situated in Thane (Mumbai), S.B. Road (Pune), Kirti Nagar and Ghitorni (Delhi), Banaswadi and Indiranagar (Bengaluru), Kothaguda (Hyderabad), and Golf Course Road (Gurugram). This offline expansion offers customers an immersive experience with Furnitech Luxeโs comfortable and elegant seating options, beyond the limitations of digital interaction.
Hussaine Kesury, Chief Business Officer at Pepperfry said, โOur decade-long partnership with Furnitech Luxe has been incredibly rewarding. We are excited to take this collaboration to the next level by presenting Furnitech Luxe’s exclusive and premium furniture in our studios. This move will enable our customers to appreciate and experience the elegant and sophisticated seating options of Furnitech Luxe in person.โ
Dhawal Shah, Managing Director of Furnitech Luxe said, “We are thrilled to partner with Pepperfry to bring Furnitech Luxe’s exclusive and luxurious furniture collections to a broader audience. This collaboration marks a significant milestone for us as we step into the offline market, and we believe Pepperfry’s established presence and reputation will greatly enhance our brand visibility and customer engagement.”
The Pepperfry studios will showcase a selection of Furnitech Luxeโs sofas and recliners, allowing customers to experience the brand’s exceptional craftsmanship and luxurious design firsthand. This partnership not only expands Furnitech Luxe’s retail footprint in India but also strengthens its position in the luxury furniture market.
Source: indianretailer.com
